From stagnation to success: Unleashing the power of technology and business transformation
summary
OTTO pivots from a 40-year catalog monolith to a marketplace by building a new platform from scratch: three teams -> 150 product teams, daily deploys, and a migration that moves 22 million customers customer-by-customer. Results: 0 -> 6,500 partners, SKUs 2.8M -> 18M, monthly visits 45M -> 100M, and a marketplace generating €2.5bn. Key concrete moves: OTTO Partner Connect MVP for onboarding, creating a licensed payments bank in three years, and a biweekly pulse tool High Five to track team health.
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chapters (13)
- 0:00Business transformation journey
- 1:52Legacy systems challenges
- 3:45Transformation vision
- 5:58Startup-like environment
- 8:11Future retail mission
- 9:18Stakeholder engagement
- 10:49Team showcases
- 11:52Scaling to 150 teams
- 13:20Banking payments solution
- 14:25Growth metrics
- 16:57Lessons learned
- 18:50Cultural change tools
- 20:00Conclusion
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