Simon Wardley (Leading Edge Forum) Interview - OSCON 2014
summary
Value chain mapping maps user needs to components and overlays a predictable evolution axis Genesis→product→commodity to give situational awareness and show where to attack. Claim: cloud is a predictable product→utility shift not a sudden disruption; true disruptive events are rare product→product substitutions like the Nokia→Apple case. Specific advice: hardware vendors could have launched an AWS clone in 2008 to fragment demand; by 2012 the market is largely taken. Empirical point: 2012 study: high-strategy firms using open show positive market cap over 7 years.
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chapters (7)
- 0:00What is value chain mapping
- 1:05Value chain mapping vs strategy planning
- 2:55Disruptive innovation
- 5:40Failure planning
- 6:01What can companies do now
- 7:36How should companies approach industry change
- 9:17How can companies deal with industry change
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