Scott Jenson (Google Physical Web Project) Interview - OSCON 2014
summary
Project claims any object can advertise a URL so users interact without installing apps, using small Bluetooth LE module beacons that act like sophisticated QR codes rather than full web servers. Demos show a pill bottle linking to side‑effect info, a movie poster to buy tickets, and a vending machine that drops items on selection. Project is an open standard aiming for two‑way interaction via evolving web Bluetooth APIs and plans to distribute 700 beacons for makers to test.
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