AI in Action: Transforming the Consumer Experience
summary
Oracle demonstrates embedding AI into industry apps using OCI Generative AI and an agent service, with a hospitality chain running a live agentic flow—smart profile agent, offer agent, room assignment agent—that merges duplicate guest records, prices offers in real time, and cuts check‑in from minutes to moments. Red Bull Racing shows a knowledge‑base bot and CrowdTwist loyalty integration for personalized fan journeys. Payments use fuzzy matching (cosine similarity, Levenshtein) and biometrics; an AI shopping assistant built on Oracle Unity and commerce is GA today.
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chapters (8)
- 0:00Oracle’s Vision: AI & Consumer Experience Transformation
- 4:13AI in Context—Hype, Value, & Embedding in Industry Apps
- 8:13From Deterministic to Probabilistic AI: Human Context & Next-Gen Systems
- 12:15Hospitality Demo: Smart Profile, Offer, and Room Assignment Agents
- 21:37Red Bull Racing Perspective: Real-Time Data, Fan Engagement & Retail Innovation
- 28:33Oracle Payments & Biometrics: AI-Enhanced Security, Efficiency, and Experience
- 36:41The Future of Shopping: AI Shopping Assistant & Conversational Commerce
- 42:53Key Takeaways: Embedding AI, Partnering for Success, and What’s Next
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