Interview with – Adam Duvander
summary
Growth centers on internal-first APIs as companies deploy APIs behind the firewall to support mobile apps and extract the clearest ROI, not public mashups. The hard part is proving public API value so businesses justify opening endpoints instead of staying internal. Users already express needs as a friend-finding request when integrations break (Twitter and Instagram example), and the rise of the Internet of Things pushes demand for exposed, connectable interfaces.
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