An AP(eye) Towards the Revolution
summary
Brightcove bought Zenoder to handle a reported 10,000% increase in encoding demand and adopts an API-first strategy so the API is the product; Zencoder is API-only, exposes a live cloud transcoding pipeline that scales from single videos to hundreds of thousands, and ships a web request builder that generates executable JSON and returns an encoded sample immediately. Clear error messages, strict RESTful URLs, and exhaustive docs drive adoption; these delighters won developers over and produce measurable viral growth while forcing constant innovation.
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