Applying Neo4j to Multilevel Marketing Companies
summary
ProsperLink is modeled as nodes for Seller, Sponsor, City, Level, Order and Product and loaded via an ETL pipeline into Neo4j; queries run in Cypher and visuals use NeoDash and Bloom. Graph algorithms applied include PageRank, betweenness centrality and Louvain community detection to surface top influencers and communities across thousands of sellers; the pipeline integrates geo and product categories, produces interactive dashboards, and drives outcomes: clearer network visibility, higher vendor retention and measurable increases in targeted sales.
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chapters (9)
- 0:00Introduction and speaker intro
- 1:16Agenda and Prosper Link overview
- 2:19Challenges in MLM networks
- 4:14Neo4j implementation solution
- 6:50Building the graph model
- 8:43Neo Dash dashboard demo
- 11:19Data science algorithms in MLM
- 12:45Results and business impact
- 13:08Q&A session
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