Productized: How to transform your project into a product company
summary
Argues eight concrete failure modes when B2B SaaS teams move from projects to products, centered on project stacking where one codebase per customer accumulates exceptions and explodes into technical debt. Shows discovery is outsourced, pricing of custom work is often time‑and‑materials (maintenance can grow 50x vs estimate), and prioritization defaults to deadlines so teams deliver no product value. Recommends leadership‑led awareness, tight segmentation and pricing, repeatable discovery, move from push to pull, and companywide alignment; offers a Product Masterclass book.
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chapters (11)
- 0:00Projects vs. Product
- 1:303 Stories for 8 Challenges
- 2:20The Beginning: Project Stacking
- 9:49The Root Cause: The customer is queen / king
- 17:37The Obvious: Organizational Dysfunctions
- 24:36How do you solve the challenge
- 29:21Test Read our new Book
- 30:20Q&A
- 30:30How to avoid opportunistic behaviour from Sales?
- 32:00How can we escape the spiral of stacking projects?
- 33:55How can PMs influence the shift?
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