Welcome to just product 2023
summary
Conference origin story and logistics: founders convert an 8-week Product Masterclass community into a one-day event, cobbling venues and sponsors in six weeks, then scale from 40 initial attendees to 230 on-site and 3,000 live signups this year. Format mixes streamed international guests with local talks, uses a cinema-grade AV setup, secures corporate sponsors (Netlight supplies coffee), and tracks a prior-year 600 cumulative live viewers — a repeatable model for rapid growth.
AI-written summary · about
chapters (6)
- 0:00Welcome and introduction
- 2:48Conference opening
- 4:59Conference origin story
- 9:57Finding this year's venue
- 11:04Sponsor introductions
- 13:17Product Masterclass overview
related talks
03mBehind the Scenes with Founder/CEO
17mLessons learned from 18 months of the endeavour for community growth
51mChallenges Accepted and Lessons Learned: A 10-Year Retrospective
08mWelcome and Introduction
19mOrganising online events and "the new normal"
24mWelcome and Conference Overview
16mOpening remarks
10mopening talk (Day 1)