A Short Course in Business Thinking for Engineers
summary
A short course on business thinking aimed at engineers, covering how to understand and apply business concepts in engineering work. It explains business goals, value creation, and practical approaches engineers can use to align technical decisions with business needs.
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chapters (10)
- 0:00Introduction
- 3:15IT-business stereotypes
- 6:04Customer experience with IT
- 10:23Business needs vs features
- 17:29Business vs IT priorities
- 21:39Techniques for saying no
- 24:52Flexibility in IT
- 28:23Mapping business and tech views
- 32:16Business communication steps
- 35:27Summary
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