Branding Waypoint and Boundary
summary
HashiCorp turns product naming into distinct marks by building logos from letter-based metaphors: a permeable, drawable B for Boundary and a multi-stop W path for Waypoint, proven first as black-and-white-first proofs. The rollout includes visual patterns, locked-up wordmarks, plus a revised product color spectrum—tweaked Terraform and Nomad hues, added Vault accents, gradients for layered infra categories—and rollout guidelines that scale for future products.
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chapters (11)
- 0:00Introduction to branding
- 1:04Researching product concepts
- 4:15Designing logo metaphors
- 7:25Refining designs with feedback
- 9:15Final logo selection
- 11:23Creating visual identity systems
- 13:07Choosing product colors
- 14:50Challenges with existing palette
- 21:51Developing new color system
- 26:05Scaling the visual system
- 27:31Brand guidelines rollout
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