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Connection is Everything: Extended Q&A

Talkat GOTO Copenhagen 2025 · 2025-09-29..10-03· [soft-skills]
slides:none on file

Argues that employee experience first is the foundation for extraordinary customer moments, proposes replacing ROI with Desire to Invest (DTI) as a relational metric, and demonstrates practical wins: Octopus Energy linking meter data to song playlists, Intermountain Health CEO serving meals to surface frontline insights, a $5 fishing magazine turning a patient into a brand advocate. Predicts AI enables scaled personalization — Minecraft-style one-to-one lessons and triage-augmented customer care so every user can feel like a blue dot.

AI-written summary · about

  1. 0:00Intro
  2. 0:40Employee first: The foundation of great customer experience
  3. 2:38ROI vs desire to invest
  4. 4:44The Blue Dot in software development
  5. 19:33Vulnerability, trust & human connection
  6. 33:26Can you connect to a brand without a face?
  7. 36:18Scaling the individual: AI & triage
  8. 39:00Outro
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