Secrets of Effective Communication You Can Learn (from my Failures!)
summary
Applies David Burnsʼ cognitive-therapy tactics to change adoption, claiming outcomes improve when resistance is surfaced before tools are pushed. Uses concrete experiments: a steering‑group failure with 27 products over 660 days, recordings to review real interactions, and the paradoxical agenda-setting cost/benefit exercise (list advantages of staying). Teaches the listen with your ear toolkit—disarming, thought/feeling empathy, inquiry, I‑statements and affirmation—and shows that practicing those five skills turns defensive meetings into constructive decisions.
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chapters (10)
- 0:00Start
- 2:11Common Cognitive Distortions
- 4:34COST BENEFIT ANALYSIS
- 5:13Create a burning platform for change
- 5:42PARADOXICAL COST BENEFIT
- 13:17The Conversation I Had
- 21:33MAGIC BUTTON
- 25:16Five Secrets of Good Communication
- 34:065 Steps with the 5 Secrets
- 37:39Summary
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