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Business 4.0

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Argues that digital is an anthropological return to mobile, social, work‑life integrated human behavior and that firms must become a polymodal portfolio of bets rather than centralised factories. Claims talent now drives strategy, robots and augmentation are inevitable, and attention is the scarce resource—presenting a four‑part cognitive model (chronic and acute disharmony, chatter, discretionary capacity). Recommends wearables for talent analytics, redesigning workplaces to plug cognitive leaks, enable work‑homing, and treating each career as a lean startup.

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  1. 0:00Introduction
  2. 3:06Digital represents mankind's return to its true nature
  3. 8:45Think Poly-modal business
  4. 11:55The Talent is now in charge
  5. 20:16The nature of culture is changing
  6. 21:41Risk management now means risk acquisition
  7. 27:07Embrace the robots
  8. 37:18Build the workplace around our anthropological needs We are digital hunter gatherers!
  9. 38:06Build the workplace to maximise our cognitive capacity Plug the cognitive leaks!
  10. 39:19Build the workplace to support work-life integration Focus on work-homing!
  11. 39:50Treat your career as a lean start-up Follow the market!
  12. 41:28Practise deliberately
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