Freelancing: The good, the bad and the ugly
summary
Fired in 2020, starts a consulting firm named substrate, writes a two‑page plan, hires a graphics designer and formalizes three core values: craftsmanship, integrity and a promise of no unhappy customers with refunds if work fails. Recommends hourly billing for low risk, calculates rates by adding 30–50% employer cost to salary and dividing by ~120 realistic billable hours, finds first clients through an existing network, and sustains the solo consultancy for years using branding, transparent pricing and strict quality standards.
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chapters (5)
- 0:00Introduction and personal story
- 12:13Why I chose freelancing
- 26:04Building my freelance business
- 41:50Branding and pricing strategy
- 49:21Finding customers and key takeaways
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