Research in mobile games: finding insights from idea to release
summary
A product analyst from Burny Games explains how mobile game data answers "what" questions (user counts, conversion rates, session length) and then shows methods for investigating the deeper "why" questions that product teams need to understand. The talk focuses on using product analytics techniques to extract insights across the game lifecycle — from idea through production — to inform design and business decisions.
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chapters (10)
- 0:00Mobile game research intro
- 3:15Analyst role
- 10:42Game analytics metrics
- 18:10Four analyst questions
- 21:42Finding research ideas
- 31:36Analytical research steps
- 37:41Research impact on product
- 42:18Measuring research results
- 49:22Research challenges
- 51:50Q&A
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