Andy Vitale 🎙 Front End Design Conference 2019
summary
Argues that leadership is an action not a title, with concrete tactics: use the Danish design ladder and design-maturity metrics to move teams from craft to strategy, measure outcomes (cites ~20–40% business uplift tied to design focus), and restructure workflows to let go of pixels and design how teams and processes work. Shows practical wins: faster handoffs, measurable developer efficiency gains, tighter cross-functional rituals, and using design thinking to shift business strategy. Design is an action
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chapters (10)
- 0:00Welcome and introduction
- 1:12Design leadership vs title
- 2:56Leading without a title
- 4:00Navigating corporate politics
- 6:07Design’s business impact
- 7:21Talk preparation process
- 11:24Personal background
- 13:09Key takeaways for leaders
- 14:33Kindness in leadership
- 16:18Psychological safety
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