AI Ethics: The Trees that Conceal the Forest
summary
Argues that "AI ethics" is an ill-defined buzzphrase used as marketing and soft law to sell reassurance and geopolitical advantage, cites the EU's trustworthy AI narrative as an example; documents widespread misplacement of responsibility where chief ethics officers are lawyers or marketers without philosophical tools; recommends a two-step practical approach—start with compliance, then build an ethical space through workshops, cross-cultural training and multi-year curricula to bridge philosophers and engineers so companies can surface and manage real ethical trade-offs.
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