The AI-Driven DXP: New Horizons for Marketers
summary
Zero‑click search results climb from 50% in 2019 to 65% zero-click searches by Q1 2026, eroding marketer visibility and forcing sites to serve crawlers and agents as much as humans. Systems need three things: an agile content engine for structured JSON/markdown delivery, a robust experience layer that preserves brand and conversion, and an agent-friendly API surface (agentic skills, MCP/AGTP, LLM‑agnostic routing). Drupal specifics: 22 agents out of the box and connectors to 48 AI providers.
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chapters (6)
- 0:00AI-driven DXP introduction
- 3:07Marketers' AI adoption challenges
- 8:22AI-first websites: 3 key capabilities
- 11:35Future-proof DXP requirements
- 13:40Drupal's AI readiness
- 15:03Q&A: Content & AI agents
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