Monetize your Android app the right way
summary
Explains concrete monetization choices for Android: use ads for scale, consumables for games, subscriptions for predictable revenue, and a new virtual currencies option that ties consumables and subscriptions. Cites data: top 5% earn ~400x the bottom 20%, Android converts at ~2.5% vs iOS 5% and iOS makes ~3x revenue per install. Recommends using the revenue SDK (Kotlin, Flutter, web), its paywall editor, entitlements, web paywall/redemption links and 1% fee after $2,500/month.
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chapters (9)
- 0:00Android monetization challenges
- 2:46Monetization difficulties
- 7:22Android monetization options
- 13:03RevenueCat vs building yourself
- 17:44Initialize RevenueCat SDK
- 23:20Entitlements and paywalls
- 27:18Web monetization to avoid fees
- 31:54Recap and tips
- 32:38Hackathon and closing
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