The South East European B2C Market
summary
Southeast Europe is many small markets with low purchasing power, scarce local venture capital and obstructive legislation, but abundant engineering talent that costs roughly three times less than the United States. Payments infrastructure is a current bottleneck—card-on-file missing until recently—yet online baskets run 14–45% higher than cash, so merchants see upside. Money today funds user acquisition and market testing; repeat-transaction models (food delivery), SaaS and immediately international marketplaces have the best scaling prospects.
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chapters (9)
- 0:00Southeast Europe B2C market
- 1:58Opportunities and challenges
- 3:21Market dynamics and women-led entrepreneurship
- 5:47E-commerce growth in Serbia
- 10:24High-success business models
- 13:39Investment trends
- 17:21Serbia’s tech talent
- 20:13Government support and laws
- 23:33Future expectations
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