Glocalisation - Who's listening?
summary
Argues glocalisation is real using an exclusive Spotify, YouTube and Illuminate dataset: German artists make up over a third of their market, German acts bulge at the top of a top 10,000 tornado chart, and the top 1,000 shows rising German-language share from 2021–24. Claims streaming surfaces local hits while radio lags (Spotify finds ~56% German in a top‑100 vs radio ~5% in 2021), cites Shazam and radio play as growth engines, and notes an artist signed to Universal Germany who ranks Germany #1, Italy #2, UK #9.
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chapters (17)
- 0:00Intro
- 0:30English vs German
- 1:37Glocalisation
- 4:33Why are British artists
- 8:47Why are German artists
- 14:42Where do we go
- 15:02How late is this
- 15:19Where did you get signed
- 16:39How do you keep this concise
- 17:29Describe the music
- 17:53Who is your music for
- 18:32Music industry struggles
- 19:36Radio
- 20:27Starbucks
- 21:12Italian Connection
- 22:13Party
- 22:37Label
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