Building a Unicorn – a personal Journey
summary
Superbet grows from a Romanian retail chain into a global sports‑betting group by building in‑house tech, obsessing over customer service and testing before scaling: 3,000 retail outlets and 5,500 employees, 700 engineers rebuild a crashing website into a platform that keeps ~85% retention at year three. Growth tactics: tiny market tests (a €6M pilot) then big commits (€150M+ into Brazil), Blackstone equity to fund tech, and an AI unit in London focused on customer experience.
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chapters (12)
- 0:00Intro
- 3:21How did you start Superbet
- 7:15Biggest obstacle
- 9:29Ask questions
- 11:13Doubts
- 13:25People
- 14:58Market Leader
- 16:15Customer Relationship
- 17:36Customer Service
- 18:59Brazil
- 20:51Testing in Brazil
- 22:16Two important lessons
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