If You Build It They Might Not Come
summary
A production platform exists, is scalable and resilient, and adoption stalls anyway because teams don’t hear about it and onboarding trips over small blockers. The plan emphasizes Slack channels and town halls for repeated visibility, focus groups and one-on-one outreach to recruit early users, workshops to move from one-to-many, and visible wins (Airbnb-style: fix the blocker directly) to build momentum. Long-term scale comes from documentation plus iterating on the documented onboarding steps.
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