Chris Govias @ Design Leadership Summit 2018
summary
Maps the shift from doing design to designing systems that let others do design, arguing the chief role is about building a design ecosystem across departments not pixel work. Cites Expedia scale (about 10,000 employees), one year and four days as chief of design with ongoing progress, research showing high error rates for large country pulldown menus and favoring type-ahead solutions, uses whiteboard-led rapid prototypes and even built a recruitment booth that shipped and worked.
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chapters (7)
- 0:00Introduction and background
- 1:13Shifting roles in design
- 7:19Distance from design craft
- 8:54The head of design role
- 15:01Chief of design challenges
- 18:40Philosophy of leadership
- 21:34Q&A and practical insights
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