Pay or Okay coercion or a fair deal
summary
European regulators say pay‑or‑okay is not a free choice unless firms prove no detriment, clear imbalance or conditionality; the EDPB flags pay options as a possible mitigation but stresses companies must demonstrate users genuinely can refuse. Platforms roll out pay tiers — Meta’s opt‑out cited as €250/year — publishers report consent bowls like 99.9% consent rates from CMPs alongside real‑world effects (up to 30% bounce when a pay wall appears) and suggest hybrid options: less‑intrusive ads on legitimate‑interest grounds.
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