THE CHANGING FACE OF CONSUMER PROTECTION IN AFRICA’S DIGITAL ECONOMY
summary
E‑commerce in Africa claims a $150 billion potential by 2025 and Jumia 23M monthly users and Takealot 10.5M visits anchor regional markets, but only 25 of 54 countries have online consumer rights laws (4 drafts) and just over half have data protection. Regulators struggle with enforcement, platform liability for counterfeit or delayed delivery, algorithmic pricing and bias, rising phishing and data breaches, low digital literacy and child‑safety gaps, and calls for coordinated regional rules and platform accountability.
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chapters (9)
- 0:00Consumer protection intro
- 1:06Current laws in Africa
- 23:53Privacy, security, inclusion challenges
- 25:38Data protection vs competition law
- 32:43Emerging tech impact
- 42:08Tech rollout opportunities
- 47:11Regulatory gaps in digital trade
- 56:44Power imbalances in markets
- 1:06:23Q&A on digital colonialism
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