Michelle Phan Teaches Makeup Fans About Bitcoin
summary
YouTube-era beauty influence maps onto bitcoin education with the claim that money’s decentralization parallels YouTube’s decentralization of content; a working product — the Lolli browser extension — rewards regular shopping (Sephora, M Cosmetics) with satoshis; metrics: over 99% keep funds in Lolli wallet, about $35 in BTC per user on average, ~30% female users; outcome is low-friction onboarding that scales shopping-to-sats and attracts venture investment from a major beauty entrepreneur.
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chapters (4)
- 0:00Start
- 0:44MASS ADOPTION
- 9:27Alex Adelman Loli Co-Founder & CEO
- 10:43Alex Adelman Lol Co-Founder & CEO
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