Lightning Talk: Building a Community Funnel
Lightningat Community Leadership Conference @ Open Source Summit North America 2022 · 2022-06-21..06-24·
summary
A community funnel is defined as a sequence of measurable touchpoints that move people from awareness to interest to intent to contribution to advocacy and back again with advocates generating awareness. Metrics tied to each stage include unique page views and Twitter impressions for awareness, signups or stars for interest, account creation or issue filings for intent, forum posts and code commits for contribution, and recurring organizers or speakers for advocacy. The framework forces metric choices and highlights where to invest effort.
AI-written summary · about
chapters (7)
- 0:00Introduction
- 1:35What is a funnel
- 2:42Why should you care
- 4:12Awareness
- 5:56Interest
- 6:46Intent
- 7:04Contribution
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