What Should I Improve on My Website?
summary
The talk explains how to improve a website using data rather than intuition by analyzing user behavior to find where visitors get stuck and why. It describes collecting key metrics with tools such as Google Optimize, Google Tag Manager, Google Analytics and Yandex, running different kinds of A/B and usability tests to try solutions, and selecting the best option based on real data; the session is conceptual rather than technical and aims to give practical ideas for blogs, shops and forms.
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chapters (17)
- 0:00Introduction
- 2:06Knowledge hybridization
- 4:20How does GA collect data?
- 5:57Event HIT (Official analytics.js guide)
- 7:02What data does GA collect?
- 8:34Bounce rate
- 12:49Search: Testing Vue
- 13:16Create a measurement plan
- 14:06Case study - Measurement plan for a blog
- 15:48Best practices for event generation
- 18:07Data filters in a view
- 19:02Unified demo of views, goals, and reports
- 24:36Types of tests
- 26:02How do I run a test?
- 28:41Some tips
- 31:52Heatmaps
- 33:36Session recordings
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