Moving Security from Cost Center to Revenue Generator
summary
Argues security can be measured as dollars by linking vendor questionnaires and sales interactions in Salesforce or a CRM, tracking contributions in Google Sheets, and reporting three metrics: revenue enabled (example $10.5M), revenue protected (example MFA cuts $2M loss down to $0.5M = $1.5M protected), and future potential revenue (HIPAA: $7M to comply unlocks a $60M market → $53M enabled). Describes moving data into Salesforce reports and CMS, and notes time‑tracking and ticketing as next steps.
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chapters (5)
- 0:00Start
- 1:11Business Fundamentals
- 6:36Tracking Revenue and Neighborhood
- 10:02What Revenue Can We Enable in the Future
- 12:48Recap
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