ICO Roadshow
summary
Claims that a properly run roadshow beats broad marketing and direct traffic, with conferences driving <5% of total fundraising but delivering trust and meetings that convert, are backed by specifics: booth prices of $10–25k per stand, advisors sometimes demand upfront fees up to $200k prepayment or token percentages, and common mistakes include over-distributing bonus tokens and misallocating early token grants, which later crater secondary market value and leave teams short.
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chapters (7)
- 0:00ICO roadshow introduction
- 4:16ICO and SEO market problems
- 8:49Роль и выбор EDA (Evangelist, Advisor, Ambassador)
- 13:25Conferences for investor attraction
- 17:17Investor questions at conferences
- 20:30ICO preparation mistakes
- 24:05Q&A
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