ICOs - from idea to market
summary
Argues that launching an ICO needs a tested product and an engaged community months ahead, not just a white paper, and warns venture capital may walk away when tokens enter the plan. Recommends sales teams at events 4–6 months before launch, bounties, airdrops and affiliate networks, and cautions about KYC, Telegram pump-and-dump and missed crowds (100,000 supporters left out). Gives concrete examples: MVP first, token utility not profit share and Crowdholding: 4,000 free tokens, 20 clients, 15,000 users.
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chapters (13)
- 0:00Introduction
- 1:11Why ICOs matter
- 2:41Key ICO considerations
- 4:45Working product and MVP
- 6:51Building community
- 9:22Bounties and airdrops
- 11:28Affiliate partnerships
- 13:16Sales role in ICOs
- 14:41Partnerships and advisors
- 16:06Regulations and better-organized ICOs
- 17:31ICO community risks
- 18:14Crowd holding and coding
- 20:04Closing
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