Leveraging existing technologies in a digital transformation
summary
Panelists report concrete moves: shifting print/TV budgets into Google Ads and analytics doubled measurable response, ecommerce cuts stores from 11 to 3, and one travel group reaches 70% online bookings while keeping a legacy mitel phone system for voice. Biggest ROI comes from personalization via predictive analytics, SMS and chat; organizations build a CDP/single source of truth, an enterprise data catalog with clear R&R, and favor small proofs of value and cheap SaaS tools before large rewrites.
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chapters (13)
- 0:00Introduction to digital transformation
- 1:03Panelist introductions
- 6:24When to begin digital transformation
- 10:12ROI in digital transformation
- 14:30Leading digital transformation teams
- 18:24Normalizing data across systems
- 22:18Transforming vs improving business
- 24:43Is digital transformation continuous?
- 26:28Communicating tech investments to executives
- 29:17Change management in digital projects
- 34:14Transformation on a budget
- 36:40Hiring and training in post-COVID era
- 40:12Closing remarks and Q&A
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