How Hashtag You Builds New Social Media Brands Based on Data
summary
Hashtag You builds B2C social brands by plumbing 65–70 data sources into a single stack and claims the small data team moves from setup to dashboards in 21–25 days. The pipeline uses Fivetran to Snowflake with dbt and Metabase for modeling and BI, scaling from roughly 5 to 67 data sources within months. Outcome: operational work drops, marketing and product optimization time increases, and the platform supports multiple digital-native vertical brands with a mainly customer‑centric service level.
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chapters (6)
- 0:00Intro
- 0:55What are Brands
- 3:48Data Infrastructure
- 5:53Data Architecture
- 9:15Data Pipelines
- 12:41Future Goals
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