Designing with Words: Content Design at The New Yorker
summary
Shows specific changes: a content team is built across Condé Nast titles, the New Yorker site (live since 2001) and apps (iOS 2016, Android last year) ship rewritten flows and a redesigned cartoon-caption success state that tells users their submission is received, when results appear, and what to do next. Practical methods include ERROR 8854! turned into actionable fixes, highlighter test to mark helpful confusing useless copy, and a mandate to ban Lorem ipsum so copy drives layout.
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chapters (15)
- 0:00Introduction
- 3:39What content design is
- 7:10Content hierarchy needs
- 9:18Content design in Lyft apps
- 11:48Strategic impact of content
- 13:14Building content process
- 14:58Cartoon contest success message
- 22:53Writing high-fidelity content
- 27:29Polishing and testing content
- 31:26Content style guide
- 34:16Breaking rules authentically
- 35:21Content in The New Yorker iOS
- 36:23Balancing editorial voice
- 38:52Content in notifications
- 39:35Branded moments and closing
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