The Positives of Saying No
summary
Katie Menzies and Abel Reverter recount decisions at their studio Cabeza Patata where saying “no” shaped their path: declining projects, changing self-directed plans, and pivoting work. They illustrate this through concrete episodes—global campaigns for Google/Apple/Microsoft/Spotify, running and closing a gallery, traveling in a van while operating an online school—framing refusal as a tool for focusing on their core character-design practice and values like diversity and female empowerment.
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