If Not Now, When? Turning Your Passion Project into a Reality
summary
Describes a concrete path: starts with the 100 days project, launches an online shop plus a table at Hyper Japan 70,000 attendees, tests prints pins and packs, and discovers licensing-driven crowds vs a niche audience. Uses existing skills—print, web, photography—sourcing on-demand for 100 prints, manufacturing pins, and a label printer to cut fulfillment time. Reports numbers: ~1,000 new followers from collaboration, ~140 SKUs after five years, and a seasonal sales surge that makes the shop viable while forcing outsourcing and process changes.
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chapters (18)
- 0:00Start
- 2:52DISCOVERING MY PASSION
- 6:15FINDING OPPORTUNITY
- 12:26MAKING THE LEAP
- 13:01FIND YOUR ANGLE
- 13:35CONSIDER THE COSTS
- 14:29UTILISE YOUR SKILLS AND GET READY TO LEARN NEW ONES
- 15:51YAY!
- 20:57FIND YOUR AUDIENCE
- 22:11YOUR COMPETITORS ARE YOUR SUPPORTERS, TOO.
- 25:36DON'T ASSUME ANYTHING.
- 27:46GO OUT OF YOUR COMFORT ZONE
- 33:52OUTSOURCE AND DELEGATE
- 35:57What did you do to improve your chance of success in business?
- 39:30GO WITH YOUR GUT
- 41:04OPEN YOUR MIND
- 42:28DON'T WAIT
- 44:34START SMALL
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