Redesigning an Internal Sustainable Mobility Tool
summary
A team redesigned an internal mobility app to make it a sustainability touchpoint by combining user research, product fixes and governance work. Research with 12 participants and qualitative backing from 300 employees identified low adoption and transactional use; delivered changes include a modular homepage, a proactive multi-stop planner, a reinforced rewards/gamification flow, and a prominent “Bike for you” homepage emphasis, while privacy, legal and departmental constraints moved some ideas to backlog.
AI-written summary · about
chapters (9)
- 0:00Sustainable mobility intro
- 3:39Internal tool context
- 6:27Stakeholder methodology
- 11:23Homepage redesign value
- 14:56Trip planning system
- 17:22Location context info
- 18:22Rewarding and gamification
- 21:31Strategic actions
- 24:02Sustainable vision impact
related talks
22mSustainability: A designer's approach
38mResponsible product design- 22mSustainability: A designer's approach
19mSustainable Tech: How to Make a Lasting Impact at Work
21mWho doesn't love bikes? Designing for users with contradictory needs
29mSystems Thinking Unlocked
36mConsistency is Key - Working with a Design System
17mSecure by Design: Usable Security Tooling