How AWS Helps You Improve the Customer Shopping Experience
summary
How AWS technologies can improve e-commerce customer experiences by enabling personalized, interactive shopping using IoT to combine customer and brand data, augmented reality for product interaction, AI/ML for personalization, and live interactive video streaming. The session explains which AWS capabilities can be used to build these features for online retailers.
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chapters (17)
- 0:00E-commerce introduction
- 2:27E-commerce evolution
- 4:54Current tech trends
- 7:48Alternative sales channels
- 10:57Social commerce and live streams
- 14:50Smart stores and IoT
- 19:04AI and ML personalization
- 23:57Advanced product search
- 26:26Logistics and inventory prediction
- 28:13Fraud prevention with AI
- 30:44Omnichannel e-commerce
- 35:39Blockchain and NFTs in e-commerce
- 39:12AR for trust
- 43:10Robotics in distribution
- 45:39Sustainability with cloud tech
- 47:03Edge computing for e-commerce
- 49:10Resources and next steps
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