Passwords Still? New Data on Consumer Authentication Habits
summary
Survey of 10,000 consumers in 10 countries shows entering passwords drops by under 10% year over year but mostly because people use stay logged in options rather than replace passwords. About 40% abandon purchases at least once due to forgotten passwords, with some reporting up to 15 abandonments in 30 days. Usage of SMS OTP is rising (availability/regulatory pushes) while familiarity with passkeys sits at ~39% (higher in US, India, China, Singapore and ages 18–34); biometrics and FIDO/security keys gain trust after short explanations.
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chapters (8)
- 0:00Introduction and survey overview
- 1:30Global consumer authentication trends
- 5:04Password use in financial services
- 7:32MFA adoption and SMS OTPs
- 9:38Metaverse authentication habits
- 11:23Passkeys familiarity and adoption
- 13:10Future of passwordless authentication
- 20:03Q&A on FIDO and biometrics
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