Open & Embedded Banking - A differentiator in the Middle East.
summary
Shows an airline integrating multi-banking airline app capabilities by calling banks’ APIs to aggregate accounts, plus examples of QuickBooks and Lyft embedding bank accounts and cards. Points out banks’ API portfolios often have premium APIs outnumber regulatory ones (examples: 4 reg vs 9 premium; 1 reg vs >30 premium). Describes three monetization patterns—API as feature, API as sales funnel, and direct monetization via banking-as-a-service—recommends moving beyond compliance to design premium, composable APIs for rebundled, niche embedded-banking offers.
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chapters (17)
- 0:00Introduction
- 0:30Example
- 2:00The value chain
- 4:05Regulatory vs marketdriven
- 5:20Starting points
- 7:40Timeline
- 8:10Past
- 8:35Open Banking
- 9:30Premium APIs
- 12:15Rebundling
- 13:45QuickBooks Embedded Banking
- 14:35Lyft Embedded Banking
- 15:35Real Estate App
- 15:55How to build premium APIs
- 18:35Indirect API monetization
- 20:10Patterns of API monetization
- 23:15Key takeaways
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