Pricing it right: exploring tendencies in monetization
summary
Benchmarks and concrete tactics decide: Revenue Cat aggregates ~80,000 apps and finds only 6% start trials, ~2% convert to paid and under 1% on Android end up paying; trial lengths trend longer year over year; cancellations cite cost or not-enough-usage (~70%). Examples: Ulysses charges premium for a niche audience, Surfline converts engaged free users, some apps choose no trial and accept fewer users for immediate revenue, others use sponsored session ads or consumables and tiered pricing. Test against these specifics.
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chapters (10)
- 0:00App monetization challenges
- 3:10Market positioning for monetization
- 9:12Serviceable vs obtainable markets
- 14:12Niche audience tactics
- 17:23Trial periods and subscriptions
- 24:36Proving value in trials
- 26:44Tiered and usage-based pricing
- 30:15Advertising monetization
- 39:08Testing monetization strategies
- 40:32Q&A
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