Know the unknown: Feedback & data for innovation
summary
Standortanalyse is a data product for ImmobilienScout24 that evolves from a 2015 Excel and 2017 PDF into a live 2021 web tool used by project developers, agents and seekers; value decisions come from sales and service interviews, a customer panel, front‑ and backend tracking, and a vision/mission–based prioritization. Teams pause delivery for a two‑week onboarding, run fortnightly happiness surveys and an internal alignment board, and ship the market data view as the top feature plus a customizable acquisition PDF generated in under a minute.
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chapters (8)
- 0:00Start
- 1:20Talk structure
- 2:54The product: Standortanalyse
- 6:43Analysis of the poll results
- 8:04Understand what customers need
- 9:44Challenges
- 11:50Standortanalyse Vision and Mission
- 12:37Market Data View Feature
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