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YConf Europe 2022

product managers, ux designers, accessibility specialists, service designers, design researchers, product designers, sustainability leads

customer engagement platform; product-led experiments; accessibility audits with Lighthouse; WCAG 2.1 AA checklist; keyboard and screen-reader testing; service blueprint mapping; legacy system displacement; impact dashboards for banking; consequence scanning and ethics; delivery hackathon methods; customer panels and feedback; market data acquisition PDFs

titleauthorlength
Accelerating time to value with customer engagement platformJoe Murray, Matt Rich30m
Argues that accelerating time to value needs product-led experiments, not grand plans, and shows it by building a live price-match subscription for fuel that…
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Shift your mindset on accessibility & inclusionSara Michelazzo36m
Dozens of interviews reveal concrete problems: unpredictable popups that cause meltdowns for autistic users, zoomed layouts that make a user spend 15 minutes…
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Embracing uncertainty with radical honestyMarco Bagger, Meki Lam, Nico Ackermann, Vera Petermann36m
Mercedes‑Benz One‑Touch‑Retail faces a pile of enterprise demands, cannot talk to salespeople for legal reasons, and forms a small task force that runs a…
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Responsible product managementAlexander Steinhart47m
Claims that product teams must add a responsibility dimension to desirability, viability, feasibility and work via three concrete pieces: anticipation, values…
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How to set up an accessibility program in an imperfect worldLarissa Günter38m
Argues that accessibility can be adopted midstream: set WCAG 2.1 AA as the standard, shrink it to a 14‑item checklist tied to planning/design/dev/test, run…
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How do we make architecture more user centered?Gabe Fender, Rob Horn39m
A multi-year legacy displacement program shows that applying specific user-centered practices — day in the life workshops, empathy maps, storyboards and…
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The role of service design in digital transformationMinette Mangahas, Poorva Lavate36m
A framework of six practical strategies claims to stop mere UI reskins by mapping frontstage/backstage, aligning remove your blinders research with operations…
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Tech for good. How to use tech to scale impact for a better TomorrowInas Nureldin42m
Mobile banking startup Tomorrow builds product features that tie money to measurable impact: a real‑time impact dashboard, per‑purchase CO2 footprints, and…
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Know the unknown: Feedback & data for innovationGonzalo Carabaña, Marcel Schumacher27m
Standortanalyse is a data product for ImmobilienScout24 that evolves from a 2015 Excel and 2017 PDF into a live 2021 web tool used by project developers…
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