Copy That: Helping your Users Succeed with Effective Product Copy
summary
Argues product copy is actionable UX: classifying every string by what/how/why and using verbs-first buttons reduces confusion and support load. Shows concrete examples — Goodreads for feature naming, If This Then That using min six characters placeholders, GitHub’s contextual onboarding and dynamic button text, Slack’s lightweight notifications, and Apple’s shift from “Free” to “Get” after billing problems. Recommends removing inline variables to cut translation cost and using targeted tooltips instead of linking to a help center.
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chapters (6)
- 0:00Introduction and speaker intro
- 1:03What is product copy
- 4:35Best practices for writing copy
- 15:08Workflow management with copy
- 21:28Scaling product copy
- 27:47Q&A and closing
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