How to DIY basic digital marketing on WordPress
summary
Shows how to DIY your website marketing end to end: content planning, SEO, social sharing and lead capture, using WordPress plugins rather than coding. Recommends Yoast for focus keywords and readability, Editorial Calendar to schedule posts, Icegram for popups (limit two), plus Listly, Jetpack and social share buttons. Claims three portfolio sites were built with basic frontend skills, a post amplified to ~5,000 impressions and ~500 visits, and unique focus keywords per post make SEO work.
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chapters (11)
- 0:00DIY digital marketing intro
- 1:47Content as marketing foundation
- 3:11Content strategy with calendar
- 5:59SEO plugins for content
- 8:24Social sharing for readers
- 10:12Leads with pop-ups and forms
- 11:17Contact options simplified
- 12:41Q&A: Blog popularity
- 16:13Q&A: SEO focus keywords
- 19:44Q&A: Keywords in travel blogging
- 21:31Closing remarks
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