Black Friday Brilliance: Managing a Billion Transactions with Tech, Tactics, and Teamwork
summary
Loqate handles 1+ billion requests over four-day BFCM 2023 with >99.99% availability and ~100x growth in a decade, moving from on‑premises to Google Cloud, adding a West Coast DC and using premium tier networking to shave latency for Asia. Engineering runs 6x load testing (ramped, staging then production), manual scaling for the weekend, K6/loadstorm, OpenTelemetry, Datadog, Google Pub/Sub and BigQuery, collapses 1,200 services toward ~400, and reports these measures materially improve resilience and cost-efficiency.
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chapters (13)
- 0:00Introduction and context
- 1:56Agenda and overview
- 3:07Black Friday history and impact
- 5:42Cloud transition and strategy
- 8:56Cloud-native methodology
- 12:02Security and performance trade-offs
- 15:25Preparing for peak demand
- 18:14Load testing in production
- 22:14Operational tactics for peaks
- 27:30Technical architecture and legacy
- 34:24Past issues and lessons
- 36:20Future goals and networking
- 40:13Conclusion and takeaways
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