VOICE Summit 2019 | VED Talks | Richard Hill | July 25

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Send Me A Sample is a voice-activated sampling platform using Alexa and Google Assistant, deployed for Coca-Cola and Dunkin' to deliver nationwide product trials instead of street teams. It matches redemptions to TV spots to measure ROI, captures surveyed intent and purchase behavior, and drives social buzz, reporting 210,000 registered users, a 92% opt-in rate and 40% penetration showing measurable commercial lift.

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" chapters (10)

1. 0:00Introduction
2. 0:26Why isnt it easier to sell voice strategies
3. 2:40Product sampling
4. 4:40What does voice sampling do
5. 5:50Diet Coke
6. 6:52CocaCola
7. 7:40Brand Engagement
8. 9:12Results
9. 10:02Brand Experience
10. 10:37Shot in the Dark