"TYPO3 Marketing"
summary
TYPO3 Marketing presents concrete outcomes: a 43‑participant sales survey that surfaces security, stability, multisite and flexibility as top selling points; a rework of case studies with 20 new case studies published, 25 being overhauled and 17 in production and a dedicated landing page now live; a paid ads plan using Google search, YouTube video and display after LinkedIn produced nearly 4× sponsored vs organic impressions; event outreach (15,000‑attendee WeAreDevelopers, 200 leads) and measurable social/KPI tracking.
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chapters (14)
- 0:00Welcome and introduction
- 1:35Marketing team overview
- 4:03Brand visibility goals
- 6:52Paid advertising strategy
- 8:29Typo3 conference promotion
- 10:58Typo3 conference recap
- 13:49External events strategy
- 18:28Memberships and associations
- 20:57Sales enablement survey
- 25:07Case study updates
- 28:39Social media channels
- 32:10Upcoming plans and translations
- 33:56Why marketing matters
- 34:49Q&A session
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